JOHNS ISLAND
MAKER’S MARKET
A single event shoot designed to create content that could keep working long after the day was over.
Capture the energy — and make it last.
The goal was not simply to document the event. Maker’s Market needed content that captured the people, makers, food and atmosphere of the day while also creating useful marketing assets for future events.
Plan one event for multiple uses.
CVP approached the shoot as a content library rather than a single recap, capturing the day with multiple formats and future marketing needs in mind.
ONE EVENT.
A LIBRARY OF CONTENT.
The shoot was planned to create assets that could work immediately and continue supporting future marketing long after the event ended.
EVENT FILM
Flagship recap capturing the energy of the day.
WEBSITE BACKGROUND
Motion footage created for the event website.
SOCIAL CUT
Short-form content for social channels.
B-ROLL LIBRARY
A larger evergreen footage package delivered for future marketing campaigns.
