NEW LEAF
BUILDERS
An ongoing content partnership bringing the people, personality and feeling behind New Leaf homes into focus.
Show what home feels like.
New Leaf needed more than polished architecture footage. The work needed to introduce the people behind the company, communicate the personality of the brand, and show what living in a New Leaf home actually feels like.
Build the story around people.
CVP created a mix of lifestyle-driven brand films and short team profiles, with shoots designed to generate both polished landscape films and social-friendly vertical versions.
Everything in its place.
A lifestyle story about family, connection and the feeling of home.
Great stories start at home.
A second lifestyle film, built around the everyday moments that make a house feel like home.
MEET THE PEOPLE
BEHIND THE BRAND
BUILT FOR EVERY SCREEN
The same story, shaped for the way people watch. Selected vertical cuts bring the brand and its people to social feeds.
ONE PARTNERSHIP.
MULTIPLE STORIES.
- 012 lifestyle brand films
- 02Multiple team-profile films
- 03Vertical social versions
- 04Ongoing content support